Built to recover the data that shouldn't be missing.
Introtrace exists because a consent-accepting visitor and a missing analytics event should never coexist. Adblockers made that the default. We made it fixable.
The problem we saw
Marketers, growth teams, and digital analysts were running campaigns, optimising funnels, and cutting channels based on data that was already broken. Not corrupted by a bug, not skewed by a misconfiguration — just silently incomplete. Adblockers were intercepting analytics requests after consent had been given and before the signal reached GA4 or any other platform.
The result was a quiet, persistent distortion. Attribution models missing 25–45% of the consented audience. Conversion rates understated. Budget flowing toward channels that looked weak only because their users were more likely to block trackers.
At the same time, bot traffic was inflating the numbers that did come through — sessions, page views, engagement rates — making the incomplete picture look healthier than it was.
Two problems working in opposite directions, both distorting the same dataset. We built Introtrace to fix both.
How we approach it
Consent first, always
Introtrace never touches a visitor who hasn't consented. Your CMP runs exactly as before. We only relay signals that were legitimately triggered and then technically dropped by an adblocker.
Zero infrastructure overhead
One script tag. No server setup, no GTM reconfiguration, no migration. Signals that aren't blocked flow through as normal — we only route the ones that fail.
Real signal, not modelled data
Unlike consent mode modelling, Introtrace recovers the actual event from the actual visitor. GA4, Facebook Pixel, and GTM receive the real signal — not a statistical estimate.
What Introtrace is not
Introtrace is not a tool to track visitors who have rejected consent. It is not a workaround for privacy regulations. It is not a replacement for your CMP, your consent banner, or your legal obligations under GDPR or CCPA.
It is also not server-side tracking. Server-side tracking routes all traffic through your server regardless of whether anything was blocked. Introtrace only acts when a signal fails — the majority of your traffic flows through unchanged.
We built it this way because we think the right answer to adblockers is not to circumvent privacy tools wholesale — it is to recover what was legitimately allowed and technically lost.
See it in practice
The How It Works page walks through exactly what happens for each visitor type. Or start free — no credit card required.